TravelU
Heinemann runs duty-free shops and travel retail in airports around the world. The pandemic hit the business hard with travel restrictions and fewer passengers, while Gen Z preferences and the rise of e-commerce were changing what travellers expect.
The brief was to rethink travel retail and brand loyalty, and to move Heinemann’s digital offer beyond luxury products, limited editions, and partner benefits towards a more personal, connected, and inspiring journey.
Our answer was TravelU, a conceptual app for duty-free shopping anywhere in the world. It moves seamlessly between the app and the physical stores, an omnichannel experience that makes Heinemann more active and personal for travellers.
It won the Customer Experience category of the Reply Challenge 2022.
- Team
- Jason S Mendes, Lauren Van Loo, Lu Tien-Ying, and me
- My part
- Visual design, business strategy, UX strategy, prototyping, video and motion graphics
- Tools
- Miro, Illustrator, Figma, Rotato
- When
- May – Jul 2022